Marketing News

Marketing 101

July 3, 2008 · 2 Comments

On the debut of Tagglesnooth.com, I thought it would be appropriate to start with the basics. And what is more basic than definitions and bullet points? Nothing. Sounds elementary and unnecessary, however, I have noticed that business owners sometimes have semantics mixed up and it hurts their business. And no wonder. We are talking about people who are experts in their field - not marketing. We wouldn’t think of purchasing products or retaining services from anybody else. But they are great because they are devoted... [Read the full story]

Business News

Marketing 101

July 3, 2008 · 2 Comments

On the debut of Tagglesnooth.com, I thought it would be appropriate to start with the basics. And what is more basic than definitions and bullet points? Nothing. Sounds elementary and unnecessary, however, I have noticed that business owners sometimes have semantics mixed up and it hurts their business. And no wonder. We are talking about people who are experts in their field - not marketing. We wouldn’t think of purchasing products or retaining services from anybody else. But they are great because they are devoted... [Read the full story]

In Print

It’s all about the Delivery

August 6, 2008 · Leave a Comment

I enjoy political theory. That is an understatement. I eat the morning news for breakfast is probably closer to the truth. Many facets are fascinating to me, but today I am going to focus on one. Hang tight, this is still a business column, I promise. In national politics, and local too it seems, there are versions of the truth. Not necessarily conflicting, just viewed with different perceptions. It is in the perception that so many staffers, consultants and speech writers find employment. In business, we call them marketers.... [Read the full story]

Turn Around Tuesday

July 8, 2008

July 8, 2008 · Leave a Comment

“No passion so effectually robs the mind of all its powers of acting and reasoning as fear.” -Edmund Burke, A Philosophical Inquiry into the Origin of Our Ideas of the Sublime and Beautiful (1756) Tomorrow, I fly to Dallas for my first ever eWomen Network conference. The resources, connections and possibilities are endless. I have some big goals for this conference and have been looking forward to it for a long time. Now that it is tomorrow, I will be honest with you, I am a little nervous. It’s funny that... [Read the full story]