Marketing 101

On the debut of Tagglesnooth.com, I thought it would be appropriate to start with the basics. And what is more basic than definitions and bullet points? Nothing. Sounds elementary and unnecessary, however, I have noticed that business owners sometimes have semantics mixed up and it hurts their business. And no wonder. We are talking about people who are experts in their field - not marketing. We wouldn’t think of purchasing products or retaining services from anybody else. But they are great because they are devoted to their craft - not marketing.

So, we start with the basics - what is Marketing?

Marketing is the art of working with the 5 Ps (sure, there used to be 4 and some will still say there are - there aren’t, it’s 5) to put clients with companies and keep them there for mutually beneficial relationships. Yeah, I said mutually beneficial. Look up the traditional marketing idea and the benefit is reserved for the company. Not in my world. Businesses that fit with the Tagglesnooth model are as much about their clients as they are their business. That’s why they are great.

Back to the Ps. What are they?

• Product
• Price
• Place
• Promotion
• People

See why I insist there are 5? Would you dare leave that last one off? Yeah, me neither.

So, that’s the groundwork and a bit of a teaser in what you’ll find here. This web page is a bit unique. The content is always growing. Interaction with you is welcomed and encouraged. Updates can be delivered to your inbox. There is a person on the other end of the line.

We look forward to growing, learning and working with you.